Dressed for success – Maison de Choup founder George Hodgson talks fashion, anxiety and OCD

‘Our designs are about mental health but they aren’t triggering designs. So someone isn’t a walking billboard for mental health.

‘They aren’t walking round with anxiety or depression on a T-shirt.

‘All the designs we create, they all have a story and they’re all very subtle…

‘But they open a conversation. So if someone sees the design and thinks “oh, what does that mean?” they can then explain the T-shirt and explain where the brand came from.’

George Hodgson joined us on this week’s Mentally Yours podcast, to talk about creating , which he calls the fashion brand with mental health at its heart.

He set up the brand, which donates some of its proceeds to mental health charity YoungMinds, after having a particularly tough time with anxiety and OCD himself.

‘I was washing my hands 50 times a day, going through a whole bottle of soap a day,’ he said.

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Because of fears and intrusive thoughts ‘my world shrunk to my bedroom.’

Setting up Maison de Choup was part of his road to recovery. Too ill to work or go to college, the brand began as a personal project.

‘It really helped me as a creative outlet to express myself – what I was going through – and distract myself from what I was thinking,’ he said.

Since this beginning four years ago, the brand has grown into a line popular with mental health bloggers and fashion editors alike.

George still finds his work helpful in terms of his health too.

He said: ‘It’s a great was of expressing how I’m feeling and it opens a conversation for myself when people say “so what are you doing?” and I can talk about the brand and talk about mental health.’

He added: ‘It’s nothing to be ashamed of and we should all talk about it.’

For the full interview, listen above through Soundcloud or you can .

Here‘s what you need to know about Mentally Yours:

Mentally Yours is a weekly podcast from and of Metro, out every Monday.

We talk openly about all things mental health.

Last week we chatted to poet about how writing helps his mental health.

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You can follow us on  and chat with us on too.




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